October 14, 2022 - Jaksoftware Blog : Digital Marketing, Website design & Development, Software Solutions

Posted in Blog, SEO, SMO

Sneak Peak Key facts about Festive Marketing

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posted on October 14, 2022January 6, 2023
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Learn how companies may develop a successful festive marketing approach based on customer purchasing patterns and retail trends throughout India’s festive seasons. Social media marketing is the

What is search intent in SEO? Why its Important
by jaksoftware
February 1, 2023
Although Google modifies its algorithms daily, there are a few significant "core modifications" each year. These revisions are the ones that significantly affect rankings. You should consider search intent to improve your chances of ranking, getting visitors to buy your products, signing up for your newsletter, or even returning to your website. Seo company following search intent to brands stay on google at the top.

Introduction to search intent in SEO: Meaning

The name"search intent" guides the goal of an online search also named "user intent" or "audience intent". It is the reason after a specific search. All who conduct an online search activity are after all peeking for something. But is there a problem that someone is trying to solve? Do they have any plans to visit a specific website? When they check google, are they also seeking anything to purchase? These kinds of queries are prevalent online and frequently represent various stages of the user journey.

Google has put a lot of effort into developing its algorithm over the years so that it can recognize users' search intentions. Google seeks to place pages in the top search results that both best match the search term being used and the search intent. For this reason, you must ensure that your post or page matches the audience's search criteria.

Why is SEO Focused on Search Intent?

Search engines (like Google's) main objective is to give people relevant results. Therefore, being aware of search intent can affect how well you perform in search results. Google has worked very hard to crack users' intentions when they enter search terms.

You can: If you have a deep grasp of search intent.
- Improve your content strategy by choosing keywords that are in line with the requirements of your target audience.
- By knowing your users' needs and producing material that meets them, you can create relevant content.
- By demonstrating to search engines that your material is worthwhile and pertinent to their readers, you can rank higher in search results.
4 types of search intent found in SEO

There are four different categories of search intent, which are commonly used.

1. Informational intent

Users look up information on Google frequently, such as "who is the prime minister of India?" A knowledge box or featured snippet often replies to the user's query in these types of searches.

It's essential to keep in mind that not all searches with an informational goal are question-based.

As users seek information about Hair-Removal treatments, the single phrase " Hair-Removal " would, for instance, also have an informational search purpose. Medical websites like Healthline frequently perform well for this type of term.

2. Navigational intent

The second type of search intent is referred to as navigational intent. This kind of person is interested in visiting a specific website. For instance, most people who search for [Instagram] online have the intention of going there. You must therefore make sure that people may access your website when they search online for the name of your company. Results for the keyword "Yoast" on Google Remember that obtaining a high ranking for a navigational phrase is primarily advantageous if your website is the one that visitors are seeking. We had a Google Analytics plugin a few years ago, and we were well-positioned for the term [Google Analytics]. It did not, though, result in more people visiting our website.

3. Transactional intent

When a user searches to buy something, this is known as transactional search intent.

These customers are prepared to buy because they have already done their homework. Examples of keywords with this intent are "purchase iPhone 14 pro" and "buy I watch".

These are frequently mistaken for keywords with a commercial aim, although the user is ready to make a purchase.

4. Commercial investigation

While commercial intent and transactional intent are somewhat alike, commercial intent searches are often higher in the conversion funnel. Even though they might need to buy anything, they are still comparing various goods and services. These would include phrases like "best digital marketing businesses in India" or "top smartphone 2022."

5. Keyword intent

We can learn about user intent from the terms people use in their search queries. The reverse of this is also true. You can improve your chances of getting found by users with related search intent by creating keywords containing intent-specific words.

What do we mean by words with specific intent? The following terms are typically seen among keywords having transactional intent:
- buy
- deal
- discount
- product names
Another example: Informational searches may (but need not) include the following words:
- information
- how to
- the best way to
- why
What benefits does optimizing for search intent offer?

You'll probably notice an improvement in ranks, organic traffic to the page, and if it's a page with transactional intent, conversions when the content is in line with search intent. This is not the only approach to rank your content and does not ensure success because there are many aspects to take into account when it comes to SEO. Nevertheless, if other SEO elements are in place, it does position your website for success.

You won't have a firm concept of the kinds of content that will work well for your desired keywords until you understand search intent. Before content optimization, it's essential to understand intent. The SERPs are your best friend in terms of SEO. They can aid in your understanding of Google's selection of the winners and losers for the keywords you're trying to rank for. You should use this to help you along the way with SEO.

For updates like this connect with Jak Software, we are seo experts in delhi.
Instagram Hack: 5 tips and features you need to know in 2023
by jaksoftware
January 12, 2023
Do you feel you are missing a lot of insta hacks, then you hit the right spot. Your secret to gaining more followers and differentiating your Instagram account will be fulfilled by this post. In this blog get 5 tips to make your insta marketing more effective. Social media marketing companies - Do checkout new insta features now -

1. Set up your Instagram Shopping for digital branding

Instagram used to be only a tool for companies to raise their profile and advertise their goods. With insta hacks, now you can make an Instagram Shopping store. You can transform your profile into an online shop where customers can explore and make purchases without leaving the app. The social media agency is grabbing this hack quicker in 2023.

Tag Products on Instagram Shopping to produce shoppable content. Simply tap the image to inspect the product, and then click the description to be taken to the product landing page, if you're an interested follower.

You may easily generate shoppable content with the Tag Products function without worrying about naming your products in your caption. Product Tags are now an option for Instagram ads, making it simpler to draw customers in. On Instagram, you can make your own shop, a separate page where you may organize your products by Collections and give in-depth product descriptions, in addition to your main feed. The store can refer customers to your website to complete the transaction or, if you have access to Instagram Checkout, they can make a purchase right on the app.

2. Scheduling Reels

By planning your Reels, you won't ever have to be concerned about missing an opportunity.

A social media management tool is all you require.

Using Hoot suite, which is our favorite, we'll demonstrate how to do it.

How to start executing:
- Start up Hoot suite Composer.
- The Instagram Story option.
- Select a profile for Instagram.
- Publish your video and add some text.
- Mention "Post Reels" in the marked line "Notes for publication".
You can choose the day and hour that the Reel will be published.

When it's time to post, a push notification will be sent to you.

3. Take Instagram Reels On!

Instagram One of the platform's newest features, Reels lets you share and record quick 15 to 30-second videos. It is also an Instagram trick. You might be correct if you assume it's just another TikTok clone with a smaller audience. However, you can't discount Instagram's capacity to improve itself by adjusting to new app trends.

Reels are now front and center on Instagram, making it simpler for early adopters to become found once they figure out how to use hacks to gain more views. Instagram has developed a special hashtag page just for Reels users as part of its promotion efforts, giving them a fantastic opportunity to claim particular hashtags and reach a larger audience. Where else can you get free advertising? If your content is entertaining and original, Instagram will highlight your Reel on the Explore page and brand it as "featured."

4. Link an IGTV video with a "Swipe Up" (Without 10K Followers)

This swipe-up link general Instagram DIY hack is for you if you don't have more than 10,000 Instagram followers. You are able to include a clickable link in the caption of an IGTV video when sharing it. Actually, it's the only location on Instagram where you can do this. Make an IGTV video first (it must be at least one minute long). Include a pertinent link, such as to your website, a landing page, or a product page, in the caption after that.

You can post your IGTV video on your stories after it has been uploaded. Your followers can swipe up on your stories to view your video and click the link in the caption.

5. Boomerangs can be created from live photos.

For iOS users, an entertaining Instagram Stories hack is to turn live photographs into Boomerangs.

This is how you do it:
- Swipe up to access Instagram Stories, then choose a live shot from your camera roll.
- To see the loading circle momentarily appear, press firmly on the screen for a few seconds.
- The end of that. Your live shot has now been transformed into a lively Boomerang!
Try out various insta and its hacks and content formats, then compare the results. Until you give everything a try, you won't really know what suits you the best. Also, in upcoming blogs, we will share tips to provide Instagram from hacking. If you want a professional digital marketing agency to do it, JAKS SOFTWARE is a useful source.
Reasons Why Youtube Is So Impactful than other Medium
by jaksoftware
December 9, 2022

Successive to Google, YouTube is the 2nd biggest search engine. YouTube receives more than 100 hours of video uploads per minute. Also, Youtube Marketing is one of the most effective ways to reach a large number of people, whether you're advertising a program or offering information to kids.

Here are some of the reasons why Youtube Advertising is so Impactful than other social media:

Optimize your SEO

Video is one of the most popular content formats, and it is frequently shared on social media. Because Google and other search engines like video, publishing video on YouTube with proper titles, descriptions, and tags are an excellent method to boost your search engine rating. So, Youtube Search Optimization is important.

Social media integration is possible

Users can easily share movies on Facebook and Twitter thanks to YouTube's social network integration. When people share videos on these sites, they also attach links back to their websites or blogs, where they can create more leads from YouTube viewers.

You can boost your customer base and reach on youtube

Creating useful content for YouTube can assist in driving traffic back to your website. Visitors can make purchases or sign up for email lists that notify them when new things are available for purchase or discounts are available. This implies that if you use your video marketing tools effectively, you will be able to reach a larger audience than ever before and expose your company to millions of people all over the world.

You can increase brand awareness

Video can help you connect your brand messaging fast and productively. Video is a wonderful medium for expressing the feeling and physical characteristics of what you're marketing because people respond positively to visual images. By setting up your own channel on YouTube, you may present your Branding in an original way. You can utilize this platform to show off your items in use and share insightful content that helps potential buyers trust you. For businesses, one of the biggest advantages of YouTube is that the more compelling material you produce on your channel, the more you'll boost its visibility and drive visitors.

Reach a Greater Audience with Your Message

YouTube is the world's most widely used video site, and the videos themselves are very shareable. Consider how often your videos appear in your Instagram or Twitter feed and Facebook timeline. How frequently do you get emails with videos? Video can be easily and quickly shared widely. It's time to alter your perspective and stop viewing YouTube as a source of enjoyment. It's much more than that, and it has the power to completely alter your marketing approach. Marketing directors should leverage YouTube together with other Internet Marketing strategies like social media for an omnichannel strategy for marketing in an ever-changing environment that boosts revenue, raises brand awareness, and engages potential customers.

For updates stay tuned with Jaksoftware, the best social media marketing agency serving worldwide.
How One Bad Comment Affects Your Brand Value
by jaksoftware
November 29, 2022
Also, today's customers do share their reviews and opinions in the comment section of your posts without any hesitation about how they feel about your services or product. Social media comment feeds are a goldmine of brand-related information and opinions.

The task is to sift through the quantities of comments across various posts, advertising, and platforms in order to emphasize the positive evaluations among all the noise and trash.

The most recent statistics are included with a few of them.

Loss of income

Bad reviews on Google, Facebook, and Yelp have a considerable impact on your sales, according to research by Womply. A company with a star rating of 1.1 to 1.5 reports 33% lower revenue than the typical business. According to Forbes, 94% of customers steer clear of businesses with negative evaluations.

Damaging to a company's Online Reputation

The reputation you have worked so hard to establish can be damaged by unfavorable evaluations. They undermine consumer confidence in your company. Many consumers avoid making purchases from businesses with a poor reputation and dubious legitimacy. Most customers are in doubt about the trustworthiness of a business with bad ratings. Having a lot of bad reviews makes it difficult to win back customers' trust. For example, while shopping with Myntra people do check out the reviews made by customers for a particular product.

Send clients away

Customers that read negative evaluations end up doing business with your competition. According to research, one adverse review turns away 22% of potential clients, or about 30. The proportion of lost clients increases as the number of negative reviews grows. Three negative reviews result in a 59.2% drop in sales. You will lose 70% more clients if there are more than four adverse reviews.

Lowering of profitability

Negative online reviews reduce your profitability by turning away business and lowering sales. Additionally, the expense of restoring your damaged reputation harms your profitability.

Negative reviews? Here Are Some Options for You
- Review responses should be sent as soon as possible. The majority of businesses overlook bad reviews and don't have plans in place to deal with them. Responding to both good and negative feedback is recommended practice. According to research, businesses that reply to more than 20% of reviews generate 33% more income than normal businesses. Furthermore, according to Forbes, 45% of customers will go to a store that replies to bad reviews.
- Don't wait for clients to post their problems on Facebook comments or make google reviews they are facing. Take feedback personally and fix them. The feedback shared should be worked on disliked experiences and work on improvement immediately. Be quick in this process because customers thought it important to leave a public review. Further, it signifies to potential customers your concern and wants to put things right.
- Always offer to solve the issue in person, you can continue to invite the client to discuss the issue in person by a call or email to fix all the issues he is facing with your company.
- Invest in tools for brand management and online reputation intelligence. You can employ these resources to ensure that your online reputation is positive. They also provide resources for dealing with negative criticism effectively.
- Encourage clients to provide positive feedback to balance out negative feedback and boost your total rating. Create a strategy for appealing feedback from your most valued clients at the proper time.
In the present digital age, online reviews can drive clients to your business or your competitors. Customers can leave online reviews about their interactions with your company. Customers spreading negative evaluations, unfortunately, affects your business. As a result, businesses must monitor internet reviews to ensure that their brand is appropriately represented. Monitoring client reviews to keep a positive reputation.
Google Launch New Shopping Features
by jaksoftware
November 14, 2022

Google unveiled a number of new Shopping options in addition to the new Search and Maps features. In order to provide a better shopping experience, they revealed nine new methods to use its shopping graph and AI-enhanced model. In this blog we are going to discuss the new features for shopping that which eCommerce website design company Delhi must know :

Let's explore 9 brand-new tools and features for Google Shopping

All these basic features must be known by the eCommerce development company Delhi so that they can help the clients and users follow new updates :

Search for product lines with the keyword — Shop

On its platform, Google has added a new way to do product or item searches. Going forward, customers can get a fresh visual feed of products, research tools, and inventory for that product by simply typing the words "Shop" and the product they are looking for. In the US, mobile devices will be the first to receive the functionality, after which it will gradually roll out to other countries. In the upcoming months, the feature will also be available on a desktop.

Shop the look

Users will be able to view options for where to buy the items they find in searches thanks to this new feature. Links to the precise product you're looking for, as well as suggestions from where to find complementary products, are displayed in the "shop the look" feature.

See what's popular.

Trending products is a brand-new feature in Search that displays the products that are currently the hottest topic in a given category. This fall, but no precise date has been given, American customers will be able to use the new service.

Now enjoy 3D shopping

According to Google, 3D pictures are almost 50% more engaging than static ones. This year saw the introduction of 3D visuals for household products, and soon you'll be able to see 3D visuals for shoes, starting with sneakers. Google also introduced a new automated 360-degree spin tool, which can be accessible by using a "handful" of static photos, to improve merchants' and advertisers' access to 3D images.

Get assistance with complex purchases

This brand-new buying guide feature compiles all of the pertinent information about a category from numerous reliable sources into one convenient location.

See what other customers have to say- Page Insights

With the help of this new feature, users of the Google app will be able to combine star ratings with relevant context about the website they are visiting or the product they are searching for. In the following months, the page insights will become live in the USA.

Receive personalized results

Additionally, you will have the choice to customize settings and disable personalized controls. You can choose your preferred retailers and brands when you shop on Google so that you will see more of those in the future. You can update this feature's settings or even turn it off entirely if you decide that you no longer want to view those customized results or if your preferences change.

Your path to shopping with new filters

These days, Search's whole-page shopping filters are dynamic and change based on current trends. For instance, filters for "color bar" and "mac" cosmetics may be available since they are popular, but even those may evolve with time.

Inspiration outside of the search engine

Users of the Google app's explore feature will see suggested styles depending on what they have been shopping for and what other users have been searching for.

Marketers will soon have access to more information to better understand how these user experience enhancements will impact advertisements. Stay tuned with us at Jak Software the best eCommerce website design company in Delhi.

Day: October 14, 2022

Sneak Peak Key facts about Festive Marketing