After Facebook’s Instagram launched Reels, YouTube is launching You tube Shorts, an app like TikTok. It’s has a
new tool for creating and sharing short-form videos up to 15 seconds long with video creation tools very similar to TikTok.
Also it’s a great news from the prospective of social media marketing and influencers as they are getting a new
platform for curating and spreading their content.
In next few days, YouTube Shorts will debut starting in India as an “early beta”
More features will be added over time, and YouTube Shorts will expand to more countries in the coming months.
YouTube Shorts is “a new short-form video experience right on YouTube for creators and artists who want to shoot
short, catchy videos using nothing but their mobile phones,” Chris Jaffe, YouTube VP of product management,
wrote in a blog post.
Similar to TikTok, the YouTube Shorts tool features a library of songs to include as backing tracks for videos. Also
YouTube Shorts includes speed controls that “give you the flexibility to be creative in your performance” as well as
a timer and countdown “to easily record, hands-free,” according to Jaffe.
YouTube Shorts offers the following features to video creators:
- Create and upload videos of 15-seconds or less.
- Edit videos with a number of creative tools.
- Stitch shorter clips together with a multi-segment camera.
- Add music to videos from YouTube’s library.
- Speed up or slow down videos.
- Timers and countdowns.
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